Let’s add “Country” as our secondary dimension here. To get more granular, you can add a secondary dimension to any of these reports. The other columns show metrics associated with each landing page, like the number of sessions over your selected period. The data in this post mostly comes from the official GA demo account. However, some reports and data are not available there, so I also used real business accounts every now and then. Therefore, the total number of assisted conversions credited to individual channels may be larger than the total number of assisted conversions across all channels.Sidenote. Two channels that assisted in a single conversion path are each credited with an assisted conversion. If a channel assisted multiple times in the path of a single conversion, only one conversion is included in the ratio as an assisted conversion.Īssisted conversions are not mutually exclusive across channels. How Assisted/Last Click or Direct Conversions is calculatedĪssisted/Last Click or Direct Conversions is a ratio of the number of conversions for which the channel played an assisting role divided by the number of conversions for which the channel was the last interaction. No lookback window exists for the other Analytics reports. You may wish to adjust your lookback window to a longer range (maximum of 90 days).
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